A importância do plano de negócio como ferramenta para análise da viabilidade de novas empresas: uma aplicação para a QUALIFIT Academia de ginástica na cidade de Campina Grande-PB.

Abstract

The current corporate scenario is characterized as a dynamic and intensely competitive environment, so that it makes necessary that companies are alert to changes. Every dynamism brought by technological advances and consequently the profile of market participants, resulted in the emergence of new business opportunities, this moment that underscores the importance of entrepreneurship. In this perspective, the business plan functions as essential to implementation of the new company, able to plan and strategize in order to make the experience of setting up a business and something safer by minimizing the risks and uncertainties inherent in business instrument. Therefore, this paper aims to develop a Business Plan to verify the feasibility of implementing a health club in the city of Campina Grande, PB. The research is characterized as descriptive, in which his methodological approach is outlined through literature searches that provides you the theoretical background. The analysis of the information is qualitative and quantitative, where the data were collected through a questionnaire, direct observation and market research as to collect information about competitors, suppliers and audience, following the script of the software 2.0 Sebrae. The Business Plan has made it possible to plan everything involving business, the amount needed to finance its opening and the costs related to it. After processing and analysis of data it was possible to verify the implementation of the favorable Qualifit Academy scenario, since viability indicators show up positive.