Relacionamentos interorganizacionais: analise do setor calçadista de Campina Grande - PB.

Abstract

The corporate world over the years has been adopting strategies seeking to ensure long-term interorganizational relationships and ability to add value. The present study consists of a survey conducted in manufacture - footwear Cooperative of Campina Grande-PB and POLO FOOTWEAR also located in the city of Campina Grande that are organizational structures that kill relationships among participating members. The main objective of this study was to analyze the perception of entrepreneurs as interorganizational relations. Regarding methodology, we carried out a descriptive study. As a theoretical model was used theoretical Balestrin, Verchoore (2008) which served as the basis for analytical treatment of quantitative data. The results showed the characteristics of networks, motivating entrepreneurs to participate in them, and observing the perception of entrepreneurs on creating value and achieving competitive goals for their companies for participation in the manufacture and POLO FOOTWEAR and finally view challenges faced by these group of companies, confirming theoretical assumptions concerning the generation of competitive advantage through interorganizational relationships. Keywords: relationship inter-organizational, competitive advantage, strategy.