A influência do instagram no consumidor de viagens: Uma análise da Voyage Turismo

Abstract

The use of Instagram has greatly modified the relations of consumption. In the tourist segment, as the services are experimental, the use of the digital network in order to disseminate what was experienced in the trips is capable of arousing in others the desire to know such destinations. this Article has a general purpose of analyse in which way the consumption of touristic destinations is influenced by instagram. The research characterizes itself by being qualitative, with exploratory character realized as a case study of the agency Voyage Turismo, localized in the city of Campina Grande-PB. It’s concluded that the company, despite encountering certain difficulties, has been producing digital growth, investing in specialized agency for content creation, as well as adopting the strategy of differentiating its marketing channels.