Plano de negócios para empreendimento no ramo alimentício - com diferencial inovador - na cidade de Paulo Afonso-BA.

Abstract

The economic reality of our country, identifying themselves even by the low rate of economic power of the majority of the population, is to require the creation of businesses that can meet the needs of people. In general, there are many challenges we must face the entrepreneur to open their business and remain competitive. Therefore, the entrepreneur must be highly skilled and intuitive. Given this, this work aims to general structure a venture in the food industry in the city of Paulo Afonso-BA, more precisely one of manufactures cakes "CASA DO BOLO." As for the methodology used, a search was carried out of character exploratory and descriptive with the residents of the City of Paulo Afonso-BA and shops in the City of Campina Grande-PB. The survey was conducted of information between the months of January to March 2008. The new business wants to collaborate to develop not only the economic side, but also embed itself in the field of social entrepreneurship, towards the transition to a sustainable society, which aims mainly to the quality of life of the community.