Práticas de desenvolvimento da inovação nos setores têxtil e bonelaria: um estudo em uma pequena empresa no munícipio de Caicó- RN.

Abstract

Brazil is formed mostly by small businesses, which are inserted in an increasingly competitive market and it is essential that some competitiveness tools are developed. Innovation is an essential source of competitiveness for survival and differentiation of companies, through it, new products, processes and services are offered to customers. But for it to be developed more efficiently, some practices should be adopted by organizations. Therefore these practices should be identified, for companies, especially smaller ones, may seek ways to become more competitive. In this scenario the company '' M collages Ind e Com. '' Presents itself as an organization that seeks to develop innovation, from a model to help you more effectively in this process Therefore this study aims: Sort whether the management practices in the industry '' M collages '' favor the development of innovation, from the model proposed by Oliveira (2006). Using as descriptive research methodology through a case study that introduced the context found in the organization, for the development of innovation. The analysis was made of the information quantitatively, collecting data through non-participant observation and questionnaires. With this study can be seen that the practices you love the company M collages favor the development of innovation, but that some essential need improvement. And that regardless of the market, small businesses can also be quite innovative, just have a culture which encourages the same. Finally there was the shortage that exists in relation to studies on innovation applied in small and midsize businesses.