Consumo consciente: um estudo sobre o comportamento dos professores da Universidade Federal de Campina Grande.

Abstract

In recent decades, due to changes resulting from the Industrial Revolution, rapid population growth, technological and industrial, and intensified by globalization, society changed their behaviors, habits and values. This has seen an expansion of global trade that weakened trade barriers and global economic system has evolved, leading the company to be more consumerist. In this context, it is found that the consumption has become excessive, becoming filled with a vicious cycle dependence consuming to produce and to produce increasingly consume as claimed Ignacio and Costa (2012). The environmental impacts of increased levels of production and consumption were: global warming, floods, reduction of the ozone layer, pollution of water, air, soil, scarcity of natural resources and reduction of non-renewable natural ecosystems. Thus changing the current patterns of consumption has become a major goal of Sustainable Development, which requires a new attitude of consumers in their consumption practices. Therefore, it is necessary to promote increased environmental awareness and intervene in the behavior of consumers so that they can review their consumption habits and actions, wondering about what they buy, who to buy and the impacts they generate, adopting attitudes that favor the search for solutions to environmental issues. Based on the literature, this study aimed to identify the consumption behavior of teachers Federal University of Campina Grande (UFCG), Campus de Campina Grande - PB toward conscious consumption. To achieve this goal, we carried out a quantitative survey, with a questionnaire with teachers UFCG from Scale Sustainable Consumption proposed by Ribeiro and Veiga (2011). The results show that in all dimensions: ecological awareness, resource saving, recycling and frugality teachers adopt a behavior indifferent to the practices of consumption, but can not be generalized, whereas some variables showed a high level of dispersion around average, being necessary to review their actions and habits of consumption, adopting a proactive stance toward conscious consumption behavior.