Análise da percepção das mulheres quanto ao seu crescimento e desenvolvimento no mercado de trabalho: um estudo comparativo entre mulheres empregadas em diferentes segmentos de Campina Grande/PB.

Abstract

Despite the growth of the female workforce, they still do not have the same opportunities and identities in comparison with men. The affirmative actions provided promotion practices for women and minorities in order to diminish the historical prejudice existing in organizations. Therefore, this study has as objective to analyze the perception of the woman about the opportunities for growth, the ability to assume leadership roles and equality. The research has nature descriptive quantitative data were collected through a questionnaire applied to women employees of firms in four segments: industry, construction, clothing and telemarketing. Regarding the results, these guide for a better perception of women in these segments compared with each other and viewing evidence of barriers that overhanging the growth and development of women in organizations. After the analyzes of the results, according to the Tukey test, it was found that the women of the four segments have similar characteristics in relation to the perceptions obtained. However, there was a greater concordance in the sense that there are greater opportunities for growth and development, and were most divergent in relation to female leadership and equality present in organization.