Nível de sustentabilidade empresarial: estudo de caso em uma empresa de injetados do município de Campina Grande–PB.

Abstract

The process of economic globalization disseminated the concept of sustainable development in both developed and developing countries. The spreading comprehension of this concept and the growing concern about the scarcity of available natural resources compelled society to pressure public and private organizations to raise their environmental and social responsibility, in this context arises the concept of corporate sustainability demanding corporations to create and launch strategies based on sustainability. Thus, competition between corporations, by means of globalized market, forces the need to measure the current sustainable performance and to plan the future so they can remain on the market facing the challenge of balancing profit, social and environmental welfare. In this perspective, the present study aims to identify the level of corporate sustainability of Duraplast Injetados Corporation as perceived by its managers. For this this purpose, it has been used general principles of the strategic planning for corporate sustainability model (SPCSM) proposed by Coral (2002), which comprises the various dimensions of sustainability. On a methodological level, our research is characterized by being quantitative, descriptive and conducted in the form of a case study. Results showed that the studied company has a corporate sustainability level of 7.55, classifying it as a potential sustainable corporation. Such result was mainly affected by its performance in the environmental dimension which has shown the best result over the three dimensions. Social dimension also presented a good performance, however one can perceive that a major engagement between this corporation and the progress of the community where it is located is still required. Then again, economic dimension requires more attention from managers since it had the worse result over the three analyzed dimensions. Therefore, one should consider the necessity to incorporate management principles that work with market-oriented actions resulting in competitive advantage and thus guarantying the existence of the company in the market in the long run.