BARROS JUNIOR, J. T. P.; BARROS JUNIOR, João Teófilo Pereira.
Resumen:
The present study aimed to develop a business plan for a company in the service sector,
in the business of leasing of construction machinery, located in Campina Grande - PB,
covering the specific objectives as describe the characteristics of the company and
business, describe the situation of the market and competitors; develop the operational
and financial information to firm and lift the company to design, such as competitors,
machinery and equipment. Thus, the survey was conducted with a qualitative approach,
as outlined exploratory research and literature and as a case study, as it sought to
describe the activities of the company JT Locações and develop their planning. The
result is the business plan itself, of great importance to the company evolve and
improve, and know the strengths and weaknesses and the opportunities and threats
through strategic assessment.
