Análise de benefícios obtidos por empresas que trabalham de forma cooperativa: um estudo de caso na coopnatural.

Abstract

This report is a survey of a group of companies in the clothing of Campina Grande providing services to the Cooperative Textile and Allied Cotton Color of the State of Paraíba - the Coopnatural-whose owners are members of cooperatives. The Coopnatural works exclusively with naturally colored cotton, the raw material from the world market mainly for its social and environmental value. The research was aimed at analyzing the benefits gained by companies that produce clothing in a cooperative way parts marketed under the brand name Natural Fashion, developed by the Cooperative. To facilitate this analysis, a literature review was performed taking subjects geared to competition and cooperation in the market, but also around the structure of the cooperative. Thus, the methodology of research indicates their exploratory and descriptive, using a case study as a means to conduct this study. Secondary data were used to characterize the apparel sector and primary data obtained through the application of this instrument, that is, a semi-structured questionnaire. We surveyed nine companies of clothing, all providing services to the cooperative. As a way of processing the data, we used a qualitative approach Quaint given that the objective responses were combined quantitatively to indicate their relative importance, and the open questions were treated qualitatively, supported by the theory referenced. The results indicate that the cooperative can obtain many of the benefits listed in the literature, like better access to raw materials. Regarding the benefits obtained by individual companies in clothing, not always the benefits collectively achieved by the cooperative are transferred directly to their members, such as the use of the mark, which is only allowed for products marketed by the cooperative and can not be placed in other lines produced by clothing companies that provide services to the cooperative. Other benefits are directly perceived by companies, like job training and technical support. The analysis carried out indicate that there is a high level of convergence between the benefits offered by the cooperative and the perceived benefits of clothing companies, confirming that in this case, the cooperative work seems advantageous for the companies studied. Another aspect is the recognition that the form of coordination of Coopnatural has guaranteed a good performance of the company, which is translated in its contribution to employment generation and income in local and regional market.