SILVA, Clebson Ferreira da.
Resumo:
The concept of network business is committed to putting the organization in a more dynamic
perspective that allows a distribution of risks and gain competitiveness, since they divide the
uncertainties of markets with agents and get a complementarity of skills. Thinking about it,
this study sought to identify the competitive gains achieved by the companies that make up
the Network Buy More Supermarkets, through the model of competitive gains Networks
Cooperation Balestrin and Verschoore (2008). The research is characterized as exploratory
and descriptive, which was conducted in the form of a case study through questionnaires. The
results generally showed positive results for participants who achieved the goals expected to
join the network. The research allowed to identify the main reasons to participate
competitively procured gains and achieving the expected benefits and reasons. However,
these applications need to be improved or enhanced to the Network Shop Supermarkets can
use them to attract new members and also you generate greater profits for the network.
Finally, some actions have been proposed to enable the improvement of earnings in
collaborative networks and to the satisfaction of the members is widely attended and
organizations to achieve competitive results.