Cooperação interorganizacional: um estudo de caso na Rede Compre Mais de Supermercados.

Abstract

The concept of network business is committed to putting the organization in a more dynamic perspective that allows a distribution of risks and gain competitiveness, since they divide the uncertainties of markets with agents and get a complementarity of skills. Thinking about it, this study sought to identify the competitive gains achieved by the companies that make up the Network Buy More Supermarkets, through the model of competitive gains Networks Cooperation Balestrin and Verschoore (2008). The research is characterized as exploratory and descriptive, which was conducted in the form of a case study through questionnaires. The results generally showed positive results for participants who achieved the goals expected to join the network. The research allowed to identify the main reasons to participate competitively procured gains and achieving the expected benefits and reasons. However, these applications need to be improved or enhanced to the Network Shop Supermarkets can use them to attract new members and also you generate greater profits for the network. Finally, some actions have been proposed to enable the improvement of earnings in collaborative networks and to the satisfaction of the members is widely attended and organizations to achieve competitive results.