Resumen:
This report addresses research on the mutual credit union
CREDUNI, regarding the elaboration of a marketing plan. To this end, the text
It is organized into seven subsequent sections, namely: Introduction, The Organization, The
Internship, Theoretical Foundation, Methodology, Proposed Plan and Final Considerations. THE
The main objective of the research was to develop a marketing plan for the company.
CREDUNI, so that it enables the expansion of the number of members, as well as the
dissemination of their ideals. Regarding the methodology used, a research of
qualitative character, consisting of a case study, where it is presented as a technique for
data collection bibliographic research, direct, systematic and non-participant observation,
besides SWOT analysis. Based on the theoretical model suggested by Kotler, the plan
The proposal is revealed in a document that outlines marketable actions
short and medium term. It is noticed that the organization has positive and negative aspects and
that the correct implementation of the actions proposed by the organization can better use the
strengths and minimize weaknesses in order to achieve goals
organized, efficient and dynamic.
