Elaboração de plano de marketing para uma cooperativa de crédito mútuo – estudo de caso: Creduni.

Abstract

This report addresses research on the mutual credit union CREDUNI, regarding the elaboration of a marketing plan. To this end, the text It is organized into seven subsequent sections, namely: Introduction, The Organization, The Internship, Theoretical Foundation, Methodology, Proposed Plan and Final Considerations. THE The main objective of the research was to develop a marketing plan for the company. CREDUNI, so that it enables the expansion of the number of members, as well as the dissemination of their ideals. Regarding the methodology used, a research of qualitative character, consisting of a case study, where it is presented as a technique for data collection bibliographic research, direct, systematic and non-participant observation, besides SWOT analysis. Based on the theoretical model suggested by Kotler, the plan The proposal is revealed in a document that outlines marketable actions short and medium term. It is noticed that the organization has positive and negative aspects and that the correct implementation of the actions proposed by the organization can better use the strengths and minimize weaknesses in order to achieve goals organized, efficient and dynamic.