MENDES, T. L.; MENDES, Túlio Leal.
Abstract:
This present report of Stage Management course addresses the theme of the marketing
business. The objective was to describe the environment and the marketing strategies of the
company Blu'nelle aiming at its improvement, development and increased sales, which was
possible with the study of their environment, as well as the marketing mix adopted by the
company. The methodology is applied and defined as descriptive as to the purposes, and a
document analysis, participant direct observation and non-structured interviews, as to the
means. The theoretical study dealt with the administration of marketing, planning,
environment and strategies of the marketing mix, especially the strategies of product, price,
square (distribution) and promotion. The results indicated that the company consolidated
Blu'nelle same market, in the field of gastronomy, very tentatively adopts some strategies of
marketing mix, particularly in relation to promotion strategies, requiring a number of
innovations that has been proposed in the concluding remarks, in order to promote the
company Blu'nelle along to the consumer, leveraging their sales.
