Estratégias de marketing da Blunelle Doceria, restaurante e recepções.

Abstract

This present report of Stage Management course addresses the theme of the marketing business. The objective was to describe the environment and the marketing strategies of the company Blu'nelle aiming at its improvement, development and increased sales, which was possible with the study of their environment, as well as the marketing mix adopted by the company. The methodology is applied and defined as descriptive as to the purposes, and a document analysis, participant direct observation and non-structured interviews, as to the means. The theoretical study dealt with the administration of marketing, planning, environment and strategies of the marketing mix, especially the strategies of product, price, square (distribution) and promotion. The results indicated that the company consolidated Blu'nelle same market, in the field of gastronomy, very tentatively adopts some strategies of marketing mix, particularly in relation to promotion strategies, requiring a number of innovations that has been proposed in the concluding remarks, in order to promote the company Blu'nelle along to the consumer, leveraging their sales.