Planejamento econômico numa pequena empresa: um estudo de caso no setor de eletroeletrônicos.

Abstract

Organizations need to make the planning of their activities in order to remain sustainable in the market. To achieve this objective has been the one hand, the analysis cost / volume / profit as a tool for planning the level of Sales. On the other hand, there is the analysis of wealth creation, which indicates the creation of economic value in the company. This study therefore focuses on achieving the economic planning, combining the two approaches for analysis of a small business. Regarding the methodology, the survey classifies as explanatory document and the technology used was a case study. The unit of analysis was a small company in consumer electronics. The results show that after raising the necessary data, you can perform the economic planning appropriate to the peculiarities of a small business. The results suggest that the company pays satisfactorily examined the equity invested. This study is a first step towards further research in the area.