Formação de preços básicos de venda em uma microempresa do setor varejista.

Abstract

This report has the main objective of designing a micro prices in retail trade, placed in the city of Campina Grande - PB. Through the application of cost analysis, it was found initially, the organization of the layout, flowchart of activities that are developed in the administrative procedure and the trade-in inventory management which results in the calculation according to the acquisition of the items purchased for resale, and then set up the calculation of such stock in a value, so the definition of these basic sale price, after a review and update of the spending was processed, making them more competitive. This paper is divided into five subsequent sections: Introduction, Theoretical Foundation, Methodology, Analysis and Presentation and Closing Remarks. The aim of this studying is to structure prices of basic goods in the above mentioned company. Regarding methodology, we conducted a descriptive study and the literature review about the topic and a field survey, which observed variables were around diagnose aspect of the company in terms of its structure and certain administrative aspects focused marketing, operated methods for forming prices which ten were selected for the formation of these products and to calculating the costs. Through the analysis, it was observed that the company does not use inventory management tools, as well as not applying correct methods and appropriate essential to the formation of values that include all expenditures that are part of the product at the time of its sale.