DINIZ, P.A.; http://lattes.cnpq.br/4497942498112547; DINIZ, Pollyane Araújo.
Resumo:
With the growth and competitiveness in the service sector , companies need to develop efforts
to provide the best possible experience to their customers . Only satisfy them is not enough to
promote the growth of enterprises . You need to know if your experience with the service is
satisfactory to the extent the customer recommend the service and attract new customers for
the organization . Thus , this study aims to assess the experience with the service and the
behavior of recommendation in the opinion of consumers of bars and restaurant Campina
Grande - PB . The method used was exploratory and descriptive . The research was conducted
with a non-probability convenience sampling , yielding 171 respondents . To collect data, the
electronic questionnaire was used . As a result of evaluating the quality of food and service
offered by the bars and restaurants of Campina Grande , there is evidence that the consumer
experience with the service is satisfactory to point them disseminate positive reviews ,
recommendations promote and encourage friends and family to attend your preferred
company.