Uso das culturas e ressignificação das "identidades" na região do seridó norte-rio-grandense: dimensões simbólicas, artes de fazer e representações na festa de Sant'Ana de Caicó.

Abstract

It identifies the main symbols and signs employed by the touristic discourse as (re)makers of an "identity" assigned of the Seridó region through a study who has as main thematic focus the St. Anne's feast, in Caicó. The research makes a problematization about the historic formation process of spaces in the region of Seridó North Rio Grande using as spatial recort the Caicó city, "capital" of the recently created Touristic Pole of Seridó. Uses the method "exploratory research" in bibliographical sources for the construction of a theoretical discussion based on authors from anthropology, from the social sciences and the cultural history. Aims to understand the "logic" of the formation of spaces created as a way to highlight the places of the cultural systems of signification and the seridoenses identities by regional tourism and understand how was possible the discursive formation and socio-cultural of the places and non-places created by the activities for the sector in question. The main conclusions are the ideas that this reorganization of space Seridó occurs for a number of strategies that resignify local culture, introducing new identity references, this time molded by external influences, by flows of people in constant transit. It is noticed that these new references are based on an inter-regional touristic market, in marketing strategies and sales of the destination, in the global flows of people, in a global culture. With the transformation of identities and cultural references become evident rather peculiar phenomena. First, the notion of space is also transformed, causing important changes in some places. Secondly, the notion of territory follows the same pattern. We believe that tourism Seridó region creates an ambiguous movement and irreversible, in which, at the same time are transmuted cultures, identities and places, are attributed, by the pressures of tourism, representations of these same categories, crystallizing them. In this conception, in the eyes of the world, also happens an crystallization. But these cultures, in reality, would be in a constant process of resignification and transfiguration. Finally, we discuss the notion of "seridoense identity ", showing how it has new meaning and, indeed, is transmuted through the introduction of the logic of the "postmodern" tourism. We conclude that this change of identity transforms the spaces of the region transforming both into hybrid categories.