Do artesanal ao digital: um estudo da apropriação da linguagem visual da xilogravura popular nordestina em vídeos de animação.

Abstract

The popular woodcut associated with folk literaturehas peculiar aesthetics that have a strong cultural identity. Its image has been used in graphic projects and videos when intended to refer to Northeastern Brazil. Nowadays, the engravings are also designed for projects in digital media and animation, by using appropriate techniques for the media, which simulate images of woodcut from plastic elements (textures, lines, colors) and iconic elements present in the original support. From a corpus composed of illustrations by popular woodcutters and illustrations prepared by designers and illustrators who use the computer, a comparative study was performed based on the classification of signs formulated by Peirce (2015) and on the concept of plastic sign proposed by Groupe μ(1993). The analysis aimed to identify similarities and differences, the elements that remain and the remaking undergone by the original aesthetics in digital media. It was concluded that, as a whole, popular woodcut has iconic, indicial and symbolic signs, as well as plastic signs that identify them, such as the presence of certain textural patterns, colors, forms and compositions. It was observed that some of these attributes remain in the transposition to the animation and that it is possible to identify them, however, in the new environment they gain new signs and meanings, such as the presence of illumination, depth, tridimensionality and movement, which extendits plastic and aesthetic possibilities.