Cinematographo: a imagem da modernidade e das práticas socioculturais na cidade de campina Grande - 1900-1940.

Abstract

This research tries to reflect about the society of Campina Grande in the XX century first decades, by the cinematography and the changes introduction that it has provided. In this study it was used as a theoretical reference, historical, social and cultural lessons, discussing concepts as modernity, tradition and socio-cultural practices. This research is centered on different printed sources, as epoch newspapers and magazines, advertisements, memorial books and chronicles from Paraiba authors. Moreover, it has been investigated how the population conceived the movies in several ways, however in the same way those who considered the invention a symbol of modernity there were also those who had seen it as a traditionalistic society evil. It was essential to study how many visitors had not simply attended the films using the exhibition rooms for very unusual ends, which demonstrated us that these exhibition places were full possibilities. Furthermore, it was also searched how those films has directed population habits by a powerful advertising machine that developed enough in the attempt of attracting more and more passionate beholders to the world's screens. Therefore, Campina Grande has been the stage of several changes in its traditional daily and one of the responsible for those changes was the cinematography installation arrival that has integrated the society, as a new era symbol by the world's modern equipment innovations influence all systems of values, promoting citizens new lifestyle, an event that resized city's cultural universe.