Análise da viabilidade financeira de um projeto de investimento: estudo de caso na World Reciclagem de Cartucho LTDA.

Abstract

The conjuncture of economical market in the which the modern organizations are inserted establishes a new parameter of competitiveness to each period and it conditions a more united performance and participative on the part of the same ones, in way to consolidate your mark in that scenery, and consequently to enlarge your wallet of customers and to gain more significant profits. The attempt of framing in such an atmosphere does with that a lot of companies adopt measures to enlarge your operation mark through the application of productive resources, humans and financial in alternatives of investments, that a lot of times are not well drifted, causing unnecessary risks and in some irreversible cases for such companies. Before of that panorama, the study in subject aims at the elaboration of a project of analysis of investments, that identifies the viability or not of the implantation of a new branch of the company World Reciclagem of Cartucho LTDA that acts in the computer science market and supplies of the city of Campina Grande-PB there are about five years, offering larger safety and reliability for the execution of a process of electric outlet of decision on such an assertive one. For so much, they were willing of methodological procedures as the interview focalized for the obtaining of data and financial information that they collaborated for a more coherent result with the current situation of the company, besides visitations and observations in loco that contributed to the ratification of such data. Starting from that, they were applied the methods deterministics of analysis of investments (VPL, VAUE and TIR) that together with the information non accounting, they provided a realistic evaluation of the possibility of effectuation of an investment project. Specified and appraised the methods deterministic of analysis of investments were obtained a satisfactory result inside of the research proposal indicating that in spite of the current moment of uncertainties, it is viable to invest in the alternative of commercial expansion, as form of strengthening the mark, to enlarge the customers' wallet and to expand the sceneries of performance of the company, just needing a correct planning and execution to avoid possible disadvantages of an erroneous conduction of the investment.