Estudo da viabilidade econômica para abertura de uma franquia Lupo, em Recife – PE.

Abstract

This paper is a study conducted with the franchised store's Lupo of the Shopping Center Recife, whose main objective was to identify from a strategic analysis, the necessity for long-term investments. Thus, the text is organized into five sections, which are: Introduction, Theoretical Reasons, Methodology, Presentation and Discussion of Results and Final Considerations. As the methodology, was carried out an exploratory, descriptive and qualitative- quantitative search, consisting of a literature review about the topic in analysis. The data of the research were obtained through the procedure called “study of case”. The study of the economical feasibility was based on the principles of the Financial Management and Descriptive Statistics. The deterministic methods used for the definition of the economical viability were the NPV, IRR and VAUE.