Identificação da viabilidade da formação de uma rede de compras para pequenos supermercados da região de Campina Grande - PB.

Abstract

The organization model based on functionality, as well as on bureaucratic character and on a reasonable work organization establish barriers concerning shift and innovation within companies not attending the necessities demanded by the ambience and by the new business management, in which the organizational structures are increasingly flexible and integrated. With the emergence of new organizational formats, networks are highlighted as ways of obtain competitive advantage and, more specifically, the shopping network as a means of logistic profits and the improvement of competitive strategies. This way, is it important that the enterprises which form a network possess similar features regarding their developed activities and their work politics as to sum their efforts along with cooperation, in order to attend their necessities. In this viewpoint, this study aims at identifying the feasibility related to the constitution of a shopping associative network as a competitive strategy for micro enterprises pertaining to the supermarket segment in Paraiba, as from Reis model (2009). To accomplish this aim, Reis (2009) analysis model was used, considering the essential dimensions for creating a shopping network, applied in 13 ( thirteen) micro family-based enterprises pertaining to the supermarket segment located in Campina Grande-Paraiba. As to methodological terms, this research is qualitative, quantitative and descriptive, conducted through multiple cases. The accomplished results showed that the studied enterprises present the feasibility for building a shopping network. This result was confirmed in the 6 (six) dimensions studied, namely: business environment and competences, relationships, formation process, socio-cultural aspects, cooperation aspects and technology of information culture. However the cooperation aspects dimension have the least relevance in the managers' perspective, therefore it shows the necessity that the network leaders align this variable with the others so that the network will be implanted and then reach the competitive development against their competitors.