Plano de marketing: proposta para a Cachaça Bandeira Branca em Mamanguape – PB.

Abstract

It is known that the marketing is turning if one of the tools more used by the organizations in the intention of elaborating strategies that approximate them of the customers that it has been more and more demanding. In this context the marketing professional elaborates the marketing plan with intention of knowing the market and assistant the company to reach your objectives and goals, becoming more competitive and lucrative in the market. The work has as objective principal to elaborate a Plan of Marketing for Agroindustrial Fernandes Fonsêca Ltd. in Mamanguape – PB. Para the elaboration of that study was used researches of the type study of case of qualitative-exploratory-descriptive and bibliographical character. The adopted model was adapted of Ferrel (2000) taking in consideration the following stages: Executive summary; Environmental analysis; Analysis of Swot; Goals and Objectives of Marketing; Strategies of Marketing; Implementação of Marketing; Evaluation and Control. It is waited that with the implantation of the Plan of Marketing the organization has success in the reach of your objectives and goals, because he/she will have your disposition an administrative tool that it will allow the organization, to know and to become complete with your values, resources and purposes so that it has one more option of obtaining success in that competitive scenery.