Atividades de logística reversa desenvolvidas em empresas produtoras de calçados na cidade de Campina Grande-PB.

Abstract

This study consists of a survey of three companies in the footwear industry of Campina Grande- PB. The main objective of the research was to identify the reverse logistics activities carried out at these companies, checking new opportunities for development of reverse channels for processing of items post- sale or post-consumer. Regarding the methodology adopted was held in a descriptive mode of study and a case of intentional non-probabilistic sample , defined by accessibility was used . The data obtained was done qualitatively based on the theoretical model of Leite (2009). The results obtained allow us to describe the logistics management of the companies studied and identify their reverse logistics activities for the treatment of products returned to business and waste generated in their production cycle stages . Undertakings remanufacturing activities and component replacement products to meet consumer protection regulations and develop activities of reverse reuse some waste in the production process and other economic activity , within and outside the recycling and safe disposal company with purpose of reducing environmental impacts and achieve better financial results . The main difficulty in expanding reverse activities is related to the fact that the volume of waste generated not economically justified to structure a reverse channel. Benefits such as reduced costs for raw materials and other inputs , reducing environmental impacts and minimize the risks to public health through proper waste disposal were described by responsible companies surveyed , confirming theoretical assumptions regarding the potential gains from conducting activities reverse logistics.