OLIVEIRA, K.P.; http://lattes.cnpq.br/9224141842733662; OLIVEIRA, Keycianne Pereira de.
Resumen:
The Brazilian food retailing has undergone changes because of major international networks
that have settled in the country. The impact of incoming, reflected more intensely in
supermarkets in small and medium size, located in neighborhoods or outlying regions. This
type of company structure does not have to compete with large companies, so as not to lose
market supermarkets neighborhoods were looking for alternatives, such as networks of
cooperation to achieve competitive gains. Collaborative networks are an alternative way to
assemble companies seeking to answer the demands of the competitive market, from
interactions with similar economic agents together. Given this initial explanation, this
research aims to analyze the management of Smart Supermarket Chain, specifically the pole
of Feira de Santana, Bahia and what the competitive gains that the network provides to
members as well as the difficulties and challenges to be overcome. To this end, a survey
classified as descriptive, qualitative, data were collected through interviews with the
supervisor polo study and five associates the network was performed. Through the analysis of
the interviews it was found that network management is performed based on a well-crafted
strategy, which aims to integrate the activities of the network, based on processes that
facilitate the implementation of the services of polo, as well as, the structure Polo favors
development and decentralization of decision making, decisions are taken collectively and
achieve the collective good. Regarding the competitive gains Gains of scale and market
power, and reduction of costs and risks were the advantages that stand out, while the pole in
order to must reassess the gain social relations, to boost collective learning. Challenges
relating to capacity building of enterprises, improve the newspaper offers, changes in network
card, and the best prices on private label products was identified. The disadvantage was only
detected the high value of the monthly fee. Thus, the management polo Smart network
provides competitive gains for companies; hence, its affiliated companies are becoming more
competitive in the market.