Racionalidade e intuição na tomada de decisão: um estudo com gestores de uma rede de supermercados.

Abstract

Given the complexity involved in the organizational environment , managers need to articulate their thinking and solve problems for organizations to be more competitive and able to respond to the caused changes in the organizational environment . In this sense, this study aims to identify how managers make decisions through reason or intuition in environments of uncertainty. This is a descriptive study conducted in the form of case study , which analyzes the characteristics as to how decision-making and decision-making styles that managers use in the organizational environment through research instruments proposed by Guimarães (2005 ) . The results showed that managers of Supermarket Chain CompreMais demonstrated not know deeply the dimensions of the external environment and influences that may result in their decisions, which is the main concern of this study, it was found that the biggest challenge for managers in organizations is to determine the level of uncertainty at which they should be prepared to take these risks into their decision making.