O design para a experiência na expografia do museu: a relação entre o ambiente da exposição e a recepção do público no museu Cais do Sertão.

Abstract

This research analyzed the relationship between the elements that form the constructed environment of a thematic exhibition with interactive, immersive and multisensory characteristics in museums and the experience of the users. The conceptual base of this work understands the constructed environment of the exhibition as a product in which its tangible and intangible attributes are determined in the identification by its users. Therefore, this investigation had as a main goal to analyze how the resources such as illumination, sound, digital devices, scenography etc., employed in the exhibition environment affect the visiting experience of the museum. The literature review covered themes linked to the universe of exhibition design, highlighting the project practices and the understanding of how the use of these resources influences the perception that visitors create about the space. This research also seeks to advance the discussion and the comprehension of the experience and which of the factors interfere directly in the context of the experience of visiting the museum. This was conducted through a mixed methods structure, to investigate a case study in the Cais do Sertão Museum, situated in Recife, Pernambuco, Brazil. The museum chosen allowed us to investigate the perception of the visitors about the experience of the visit to this space, using the quantitative tool (15 dimensions of experience – PACKER, 2015) and how the visitors perceived the spacial characteristics by the quantitative tool (Perceived Atmosphere, FORREST, 2014). Also, the main group of designers and curators were interviewed in order to deepen the understanding of the project decisions and to assist in the characterization of the space. The data collected and analyzed revealed that the environment of the Cais do Sertão museum promotes different stimuli through the languages employed and quickens the possibility of hedonic, sensorial and affective experiences. It was also possible to correlate some of the answers given by the visitors with the intention of the curatorial project. Furthermore, this research agrees with Forrest (2014) in which an environment that has strong and vibrant stimuli with informational support at an adequate level to meet the curiosity and enables cognitive engagement, contributing to a satisfactory experience.