Consumo consciente: um estudo de caso sobre o comportamento dos consumidores frente às questões de sustentabilidade.

Abstract

It is true that over the centuries, man has degraded enough to Planet Earth and the consequences are already felt for several decades, the advance of serious environmental problems. The conditions of life on Earth depends on the relationship between society and nature. In this sense, this research addresses some aspects of consumer society and sustainability issues that are at stake today. The research was aimed at analyzing the behavior of consumers faced with questions of sustainability taking into account its influence on the market and your profile will determine which class of consumers belong. The sample of consumers was used teachers at the Federal University of Campina Grande that make up the Center for Humanities. The methodology used was to conduct a search for exploratory and descriptive, consisting of a literature review on the subject in question and a search field. The data collection was used to the TCC- test conscious consumption of Akatu Institute and is an adapted questionnaire which has been some consumption behaviors developed by researchers. After analyzing the behaviors adopted was possible to reach the classification of the total sample. Most of them are in the group of consumers of the type engaged, that is, demonstrate a good level of awareness of the collective impacts of long-term spending decisions showing that they are adhering to certain practices of conscious consumption, even at the slow pace, making efforts to reduce consumption of products made with scarce natural resources. It is worth noting that this classification is related to the degree of awareness of each consumer interviewed.