SOARES, H.J.J.; SOARES, Henrique José Jordão.
Resumen:
The current international context, of fast changes, promotes fast mutations in the behavior
of purchase of the consumers. The modern companies, using the philosophy of the
marketing, search to understand its consumers as the objective to take care of to its
necessity and desires in the way most efficient possíve. In times of strong competition
between the companies, the customers had started to be its well most precious one. The
made up of marketing, formed for the elements: product, price, promotion and place, are
one of the tools used for the companies with the objectives of if locating efficiently in the
market. The entrepreneurs of the Feira da Sulanca of Santa Cruz do Capibaribe -
Pernambuco, however, still has a primitive vision concerning the necessities and desires of
the modern customer, having a vision only in the price of the products. Leaving of this
premise, this report of supervised period of training had as objective to evaluate broke, it of
the perceptions of the customers, the Feira of the Sulanca of Santa Cruz do Capibaribe,
using as parameter the made up of marketing. The joined results suggest that the
entrepreneurs of the Fair of the Sulanca of Santa Cruz do Capibaribe have a focus vision
only in the basic product and the price of sales. This focus, only in these factors, is a very
risky way to manage a company, who must be intent to the other elements of the made up
of made to marketing to deliver it to value for the customer, satisfying its necessities and
desires and consumers.
