Avaliação da feira da sulanca de Santa Cruz do Capibaribe - PE, sob a ótica dos clientes, utilizando como parâmetro, o composto de marketing.

Abstract

The current international context, of fast changes, promotes fast mutations in the behavior of purchase of the consumers. The modern companies, using the philosophy of the marketing, search to understand its consumers as the objective to take care of to its necessity and desires in the way most efficient possíve. In times of strong competition between the companies, the customers had started to be its well most precious one. The made up of marketing, formed for the elements: product, price, promotion and place, are one of the tools used for the companies with the objectives of if locating efficiently in the market. The entrepreneurs of the Feira da Sulanca of Santa Cruz do Capibaribe - Pernambuco, however, still has a primitive vision concerning the necessities and desires of the modern customer, having a vision only in the price of the products. Leaving of this premise, this report of supervised period of training had as objective to evaluate broke, it of the perceptions of the customers, the Feira of the Sulanca of Santa Cruz do Capibaribe, using as parameter the made up of marketing. The joined results suggest that the entrepreneurs of the Fair of the Sulanca of Santa Cruz do Capibaribe have a focus vision only in the basic product and the price of sales. This focus, only in these factors, is a very risky way to manage a company, who must be intent to the other elements of the made up of made to marketing to deliver it to value for the customer, satisfying its necessities and desires and consumers.