Responsabilidade social: um estudo de caso na Caixa Econômica Federal – Agência FIEP/PB.

Abstract

This work aims at analyzing the perception of the workers of one of Caixa Econômica Federal agencies in relation to the social responsibility management conducted by the enterprise. The present work brings up the exercise of entrepreneur social responsibility, revealing its importance in the contemporary world, its benefits and advantages. Initially, it has been researched its close relation with ethics, per passing over the concept and evolution aspects of the theme. It has also been analyzed how this management model is intrinsic in the enterprise’s philosophy and if it has been providing competitive advantage. Caixa Econômica Federal is the biggest public bank in Latin America. The institution has been obtaining position in relation to environmental and social projects implantation, sports and culture – a fact that motivated even more the interest of study this organization. The technical procedure of the research is classified as a case study, under a qualitative approach; besides, it has been made a bibliographic review of the theme. As an instrument for data collecting it has been used the application of a questionnaire among the staff from one of the enterprise’s agency. The analyzed results have been confronted with the theoretical research, making it possible to understand its staff point of view in relation to the topic of the study, and to conclude that the investigated organization is committed in a effective way with the promotion of sustainable development, always looking for making compatible the good economical performance with social and environmental causes. It is a new way for the organizations, where there is still a long way to go.