Arte, mídia e política: uma análise da construção dos personagens políticos Veneziano Vital e Rômulo Gouveia nas eleições municipais de 2004.

Abstract

This work aim analyzes as occurred the construction o f candidates Romulo Gouveia and Veneziano Vital's images in the municipal elections in 2004. Leaving of the presupposition that the political practice is a process showed in the consumption society and the current format of the politics is framed in media politics, we looked for to analyze the two illustrations politics as public characters that independently interacts with the media, once they are built by the force o f social visibility of the communication means, that is, of the marketing and media strategies, not forgetting evidently the culture that allows such happening. We looking for examine the construction of the public image starting from the videos transmitted in Horario Gratuito de Propaganda Eleitora (HGPE). First, we discussed from bibliographical literatures the interface o f the media with the politics considering it as a mutual relationship, and their new forms of performance in the current society starting from this interconnection. The second moment of the research was the analysis of the empiric material, that we apprehended the political characters' campaign as a favorable moment for his image. Afterwards, we detached the political characters' images in the field of the public visibility, and finally, we analyzed the campaign as a show in the politics because the characters' existence obligatorily demands the existence of a field of performance or staging for their practices. We highlighted, in this aspect, some elements that we considered important to accentuate the politics party in the city because of the existence of such public illustrations.