A identidade da atividade artesanal e sua relação com a produção em couro da cooperativa Arteza.

Abstract

This research's object of study is the artisanal activity with goat leather from the ARTEZA cooperative located at Cabaceiras - PB - Brazil, analyzed from the contemporary relationship between design and craftsmanship and from the identity formation associated with the artisanal craft. In this sense, it is sought to understand how changes in artisans’ productive process promote the resignification of the identity connected with their work. These changes are related to the activity within the cooperative, which allows the development of new ways of producing objects and incorporates designers and other professionals into the artisanal production process. In order to analyze these processes of productive change and identity resignification, participant observation methods were used in artisans’ work at their workshops, in addition to interviews by guidelines and Collective Labor Analysis (ACT). The results indicate that the changes in production strengthened the artisans' ties to the cooperative artisan activity, indicating greater identification when they participated and benefited from the changes in their production processes.