BEZERRA, C. A.; BEZERRA, Civonete Araújo.
Resumo:
Nowadays, some difficulties and precarious conditions in many of the Brazilian public
hospitals generate discussion for not having a good management, dissatisfaction and
indignation of the population are fair, when it is evident that absence ofresources and
attitudes that make creating irrelevant differentiation strategies for this sector. This
paper offers suggestions for improvement for Alice of Almeida Hospital in the Town
of Sume/PB. Consequently, most of organization has its strengths and weaknesses
in their working environment, and the alternative way to success is the blue ocean
strategy that will help in improving the quality of service provided to the population.
So, the objective is to diagnose the needs and difficulties of hospital service through
the values, following the model of the four actions, which will present a broader vision
to achieve effective results.Then, this search is an exploratory and descriptive study
of strategies looking to address questions about the strategies through a qualitative
approach. Based on data collected,It was analyzed aspects related to perception of
interviewees, the results show that 50% of the civil servants who provide service to
the hospital are pleased with the service that the hospital performs the population
and to public servants responsible for hospital independently conceptualized in 70%,
showing a good result, but the population Sumeense evaluated at 60% on regular
State. This paper has achieved its objectives, diagnosing the needs and problems of
the hospital, through the values following the model of the four actions. Finally, it was
concluded, all sectors and studied environment were analyzed for future results are
achieved with greater efficiency and effectiveness.
