A estratégia do oceano azul: um diagnóstico por meio da matriz de avaliação de valor no Hospital e Maternidade Alice de Almeida na cidade de Sumé-PB.

Abstract

Nowadays, some difficulties and precarious conditions in many of the Brazilian public hospitals generate discussion for not having a good management, dissatisfaction and indignation of the population are fair, when it is evident that absence ofresources and attitudes that make creating irrelevant differentiation strategies for this sector. This paper offers suggestions for improvement for Alice of Almeida Hospital in the Town of Sume/PB. Consequently, most of organization has its strengths and weaknesses in their working environment, and the alternative way to success is the blue ocean strategy that will help in improving the quality of service provided to the population. So, the objective is to diagnose the needs and difficulties of hospital service through the values, following the model of the four actions, which will present a broader vision to achieve effective results.Then, this search is an exploratory and descriptive study of strategies looking to address questions about the strategies through a qualitative approach. Based on data collected,It was analyzed aspects related to perception of interviewees, the results show that 50% of the civil servants who provide service to the hospital are pleased with the service that the hospital performs the population and to public servants responsible for hospital independently conceptualized in 70%, showing a good result, but the population Sumeense evaluated at 60% on regular State. This paper has achieved its objectives, diagnosing the needs and problems of the hospital, through the values following the model of the four actions. Finally, it was concluded, all sectors and studied environment were analyzed for future results are achieved with greater efficiency and effectiveness.