Para poderembolar: o mercado e as identidades no universo da música "independente" paraibana.

Abstract

This paper analyzes the formation of a niche Paraiba music, known as "independent," alternative "," regional "among other names. Marked by the incorporation of cultural and economic transformations that have occurred in the setting of world music, such as decentralization of productive centers of music and its distribution mechanisms, the market for "independent" presents itself as a cultural field where the music blend aspects Local northeastern culture with elements of globalized music, like rock and electronic music. Both the producers about their consumers report that this type of music is unbound major players agents of mass culture, such as big media, the major labels and other areas regarded by them as "massive." These agents appear to produce a meaning about what is "cultural industry" and what its rules to, from her set - as opposed to this meaning - a notion of "independent": category used as a strategy symbolic and economic processes identification of the social universe of music from Paraiba.