SOUZA, Mits Kalline Diniz de.
Resumen:
Currently, our country is among the main leaders in the ranking of beef cattle production, as well as the largest exporters of beef for human consumption. These characteristics increase the responsibility for the beef production chain to meet the main requirements of the competitive markets, with an organoleptic quality of meat with health control. The present study, therefore, aimed to evaluate the beef production chain for human consumption, through the elaboration of a short documentary genre, in a small city of the Paraiba curimataú. With the construction of a short video, the exposition of the reality found was carried out to different audiences with different degrees of academic instruction. For a perception of the impact caused by the images and scenes that compose the film, questionnaires with subjective and critical questions were applied in order to perceive the intensity of the impact caused after the observation of the reality shown. The results showed that the conditions of slaughter of cattle in the production chain under investigation were not satisfactory, with a total noncompliance with what describes animal welfare manuals and the regulations demanded by competent organs, such as sanitary surveillance and good practices of food processing. According to the results, it can be concluded that the inadequacies of the processes that compose the beef production chain lead to enormous losses in the quality of the final product acquired, suggesting a greater control of the failures occurred for the supply of a product of great quality.
