Estratégia eleitoral no twitter: os mecanismos discursivos de Bolsonaro e Haddad no embate presidencial de 2018.

Abstract

The central problem of this study is how do the Twitter posts of presidential candidates in 2018, Fernando Haddad and Jair Bolsonaro indicate strategies of electoral marketing of these candidates from these messages posted? The general objective was to analyze the Twitter posts of the two main candidates for the presidency of the republic, in the 2018 elections, Fernando Haddad and Jair Bolsonaro, in order to verify which discursive mechanisms, specifically, the voices and the choice of the statements that point to the proposals from those posted messages. And specific objectives include: identifying Twitter posts, how external factors, such as debates and electoral surveys, can alter the use of such a tool; compare the posts of Twitter of the two candidates in the months of September and October of the years 2017 and 2018, in order to compare the construction of meaning of the published messages; and to verify if between the years of 2017 and 2018 there was change in the number of Twitter followers of these two selected candidates. Methodologically, this study presents features of a bibliographic nature, and can be classified as a descriptive-exploratory research with a qualitative nature. As a result, it was verified that in fact the Twitter social network was used as an instrument to propagate the use of electoral marketing during the presidential campaign of the year 2018. It was concluded, therefore, that electoral marketing was used as a propulsive tool for Bolsonaro's victory.