Elaboração de um plano de negócios voltado para a implantação de serviços clínicos em uma drogaria.

Abstract

Planning is an essential part for the success of a business, the uncertainties are reduced and the probability of the project to fix the market increases Therefore is prepared a document which details in writing the implementation of services to be appropriate for the business. Intermittent search for a prominent position in the market causes pharmacies pursue clinical services to gain a prominent place in the market. The current situation of the Brazilian pharmaceutical market brings the need for specialized pharmacotherapy for the population. Pharmaceutical clinical services are becoming something innovative in private pharmacies branch and has the clinical pharmacist as base point for that to happen effectively. To offer the services in a drug store, the business plan is designed to bring the population a specialized pharmacotherapy in a private pharmacy in the city of Blacksmiths - Pernambuco. In order to know the reasons for a business plan and a diagnosis of the business environment and prepare a business plan for the implementation of pharmaceutical clinical services. In order to know the reasons for a business plan and conduct market analysis where the plan will be put into practice. It was made by a method of secondary sources of exploratory and descriptive. In the business plan were described the executive summary, market identification, business plan, marketing plan, financial plan, scenario building and analysis of strategy all results with the business plan of the assembly were obtained by exposing all its main points.It is concluded that planning becomes essential for the management of a pharmacy, because the risks and uncertainties are reduced as well as providing the manager future visions of your business.