FAUSTINO, B. P.; http://lattes.cnpq.br/7706850308614494; FAUSTINO, Bruna Pereira. (BrasilCentro de Ciências Jurídicas e Sociais - CCJSUFCGUniversidade Federal de Campina Grande, 2023-10-31)
Customer relationship management is essential today to create a relationship between the
company and the customer, as it is essential for the organization to know and satisfy consumer
needs, through assertive strategies, ...