Influência das estratégias de marketing no comportamento alimentar dos adolescentes.

Abstract

In Brazil, from 2012, in order to optimize the resources available for supervisory activities of ANVISA, the advertising enforcement actions were incorporated into the monitoring trade area of products subject to sanitary surveillance. In this way, monitoring and market surveillance and propaganda have been carried out in a unified way. For not mature enough to control their purchasing decisions, adolescents end up giving preference to the purchase and consumption of sweets, poor in nutrients, leading often to obesity. On data and information as such, this research found through the current literature, the increase in childhood obesity may be related to the negative influence of marketing. It is, therefore, a systematic literature review based on books and articles published on the subject. As a result, it was found that, through the media, advertising has used arguments to influence decisions to buy adolescents who, in turn, has been developing obesity. As preventive measures, this research suggests the monitoring of parents and health professionals, as well as a more effective regulation.