ROCHA, P. C. A.; http://lattes.cnpq.br/8771618538769497; ROCHA, Paulo Cezar Alves.
Resumen:
Environmental issues are gaining prominence for allowing the company an
improvement in quality of life, and an administrative tool highly relevant in this process
that is the reverse logistics. Thus, the pattern of consumption has become a
determining factor in environmental degradation. Thus they seek to viable alternatives
for waste disposal and coming from aluminum artifacts. Given this reality this study
brings Reverse Logistics as an alternative to issues related to the process of
sustainable enterprises, through a case study in aluminum industries in Catole of
Rocha-PB municipality. As methodological procedure adopted was a case study with
the use of descriptive research, which was taken by study basis, the information was
collected through a semi-structured questionnaire applied in companies. The results
showed that when using the practice of reverse logistics in the companies studied as
well as contributions in financial and environmental terms the same showed benefit as
the institutional image before the consumers, another aspect relates to the reduction
of production costs following the rules by environmental legislation. With this study we
conclude that reverse logistics is necessary for the development of industrial activity,
companies achieve good results for the environment by reusing materials before
disposed in the environment by changing the mentality of the population to the issue
of conscious consumption.
