O uso da logística reversa para o marketing comercial das indústrias de alumínio no Município de Catolé do Rocha - PB.

Abstract

Environmental issues are gaining prominence for allowing the company an improvement in quality of life, and an administrative tool highly relevant in this process that is the reverse logistics. Thus, the pattern of consumption has become a determining factor in environmental degradation. Thus they seek to viable alternatives for waste disposal and coming from aluminum artifacts. Given this reality this study brings Reverse Logistics as an alternative to issues related to the process of sustainable enterprises, through a case study in aluminum industries in Catole of Rocha-PB municipality. As methodological procedure adopted was a case study with the use of descriptive research, which was taken by study basis, the information was collected through a semi-structured questionnaire applied in companies. The results showed that when using the practice of reverse logistics in the companies studied as well as contributions in financial and environmental terms the same showed benefit as the institutional image before the consumers, another aspect relates to the reduction of production costs following the rules by environmental legislation. With this study we conclude that reverse logistics is necessary for the development of industrial activity, companies achieve good results for the environment by reusing materials before disposed in the environment by changing the mentality of the population to the issue of conscious consumption.