Plano de Marketing para o mercadinho 3 Irmãos.

Abstract

Faced with a turbulent economic and political scenario that the Brazilian market is experiencing, it is necessary that companies be prepared to face the challenges, survive and succeed. Thus, managing organizations in such a competitive Market has become an increasingly difficult task success. In this context, the importance of the marketing plan as a key factor for competitive advantage and success is highlighted. Thus, the aim was to develop a Marketing Plan for the Mercadinho 3 Irmãos. To support the plan, a customer survey was developed. The method used was exploratory and descriptive, from the collection of bibliographical, documentary, survey, ex-post-facto, and case study. The marketing plan raised data and information from the internal and external organization's environments, where it has found a good growth in its sector and a good number of satisfied customers, but on the other hand, some points were detected that need improvement in what refers to some marketing activities. Thus, aim, strategies and action plans pertinent to their reality were proposed Concluding, it is expected that with this plan Mercadinho 3 Irmãos can increase its sales and minimize the influences of the competition, so that it achieve a competitive advantage that can provide better results.