O composto de Marketing: um estudo de caso na loja Brazil Atacado.

Abstract

With increasing competition in the market which is become in increasingly fierce and competitive information about the marketing mix becomes essential. In this context, the main objective of this study was to analyze how the store Wholesale Brazil uses the strategies the theories of marketing mix in day to day business. The methodology used to conduct research was a case study of descriptive and qualitative which was drafted for a data collection script for the interview with the manager, in addition to observation of the researcher. Among the key findings was found that the store Wholesale Brazil does not use the various tools of the full marketing mix, but presents its activity in the use of the basic variables to be able to remain competitive within the market it serves. In general, the main conclusions of this study suggest that the store should remain using the variables presented, however, if you choose to make use of other variables of the compound will most likely rise.