NAKAMURA, A. C. M.; http://lattes.cnpq.br/6054424112678521; NAKAMURA, Ana Carolina de Meneses.
Abstract:
In the increasingly complex and plural scenario of contemporaneity, the concept of
hybridism has been widely used to define the various mixtures that exist today. In design, the term hybrid is associated with a number of distinct approaches, including the hybridism
manifested in form, meaning, and function of products. This research, therefore, set out to
investigate the manifestations of hybridism in design, having as a cut the design of Brazilian contemporary furniture, in order to investigate the hybrid manifestations in this area, and how these concepts are being applied. The names of the main contemporary designers of this area were raised, and searched within the production of these, for products that could be classified according to the types of hybridity, presented in: syntactic hybridism; Semantic hybridism; And pragmatic hybridism. After this classification, the products underwent a descriptive and interpretative analysis, with the objective of verifying the design solutions used in the application of these concepts in the product, as well as to raise the particular characteristics observed in this production. As a result of this study we hope to contribute to the investigation and understanding of this phenomenon in the national design scenario.