Marketing e sucesso eleitoral de deputados estaduais no Brasil.

Abstract

This dissertation aimed to examine the existence of influence on the state legislative electoral result concerning the various expenses related to Electoral Marketing and to determine if its importance in the electoral success of candidates is relevant to the point of being studied by Political Science. Testing whether these expenditures are determinant in an election and whether the candidates who spend the most on political and electoral marketing are closer to the electoral quotient. Checking the percentage of marketing in the costs of an election campaign and therefore what is the pattern of communication spending made and declared by candidates. Using as a unit of analysis the election of 2018 throughout the country more precisely with regard to State Deputies. To this end, a literature review was made in the Media, Marketing and Political Science, and was conducted in a statistical test to try to confirm the hypothesis that the more resources allocated for communication, advertising and marketing, the greater the possibility of electoral success, using for this secondary data originated from the Superior Electoral Court. The results obtained by the research identified the influence of Electoral Marketing on the selected variables, confirming the theoretical expectations of the model.